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Research papers

Why do some online communities work

Online research communities have been generating quite a lot of buzz recently. At the American Marketing Association's market research conference in September 2007, this was one of the primary themes, discussed by companies like General Motors who...

Catalogue: Qualitative 2007
Authors: Marco Vriens, Lee Eyre, Jamie Hamilton, Misia Tramp, Lisa Galarneau
Company: Microsoft
November 12, 2007
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Citation

Vriens, Eyre, Hamilton, Tramp and Galarneau (2007a, November 12). Why do some online communities work. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/why-do-some-online-communities-work